منابع مشابه
Understanding the child consumer.
Over the past 2 decades, children`s involvement in consumer culture has expanded markedly. Children spend more money, are more likely to be shoppers, devote more time to commercial media, and are more psychically attuned to brands than ever before. Estimates are that between 1989 and 2005, children`s own purchasing power rose from $6.1 to $40 billion and that in 2005, children younger than 14 y...
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Recently, organizations have begun to tout ‘gamification’ as an effective method of increasing motivation and engagement of employees, customers, patients, and students, among other stakeholders (Wingfield 2012). Nonetheless, despite projections that such gamification will become a widely adopted phenomenon, estimates are gloomy with respect to the real impact these projects will have on the ex...
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The paper looks into the consumer perception and attitudes towards green cars. A questionnaire was designed with a sample size of 157 in area of Mumbai. The objectives of research is to determine perception of Green Cars in the minds of the average Indian Consumer, to ascertain the attitudes of people towards alternatively fueled vehicles and to ascertain the qualities that consumers look for i...
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It is an irrefutable fact that consumers play an undeniable role in any country’s sustainability index advancement. There is evidence that thirty to forty percent of environmental degradation is caused by private household consumption activities. Consumers are becoming increasingly aware of this fact and have started exhibiting concerns towards environmental degradation. These pressures have ma...
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Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...
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ژورنال
عنوان ژورنال: Marketing Review St. Gallen
سال: 2008
ISSN: 1865-6544,1865-7516
DOI: 10.1007/s11621-008-0057-3